The Campaign
PPC’s 2018 World Cup campaign accompanied its sponsorship of the Rest of Africa broadcast.
PPC / CASE STUDY
A place in the game
Emotive storytelling within a multi-part campaign supporting PPC’s World Cup broadcast sponsorship.
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THE CASE AT A GLANCE
The thinking
behind the work.
The Creative Approach
The profile presents an emotive, multi-faceted campaign, with campaign material including The Peter Ndlovu Story.
The Execution
The campaign’s regional scope covered East, Central and Southern Africa. The supplied portfolio includes the broadcast creative reference shown here.
WATCH / PPC
Case film
PPC — case film
1:56WATCH / PPC
TV commercials
The Peter Ndlovu Story — 60-second TVC
1:00VIEW / CAMPAIGN IMAGES
The work in view.
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