The Challenge
Encourage individuals and corporations in Latin America to donate towards vaccines for regions where access was needed.
UNICEF / CASE STUDY
Press Here Now
A donation campaign connecting a simple click with the effort to get vaccines to people who needed them.
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THE CASE AT A GLANCE
The thinking
behind the work.
The Insight
Make the invitation to help immediate and understandable: connect an everyday digital action with the purpose of vaccination.
The Idea
Press Here Now. Turn a click into a contribution towards vaccines.
The Execution
Adrenalin collaborated with Chilean agency INBRAX on a performance campaign using Google display and programmatic banners. Each invitation directed audiences towards making a donation.
WATCH / UNICEF
Campaign videos
Press Here Now — campaign video
1:53VIEW / CAMPAIGN IMAGES
The work in view.
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