The Challenge
Help Varun Beverages bring Pepsi into a market with an established local competitor, working from globally approved creative templates.
Pepsi / Varun Beverages / Strategy / Localisation / Media
Global brand. Local understanding.
Locally adapting globally approved creative, supported by market understanding, media optimisation and activations.
The Insight
A global template still needs local understanding: the audience, the market and the places where the brand meets people.
The Idea
Make the global brand work locally through sharper strategy, media optimisation and on-the-ground activation.
The Execution
Adrenalin adapted pre-approved creative templates and supported the work with local strategy, media performance optimisation and activations. Global campaign authorship is not attributed to Adrenalin.
LET’S GET TO THE QUESTION