The Challenge
Launch SaniGo’s on-the-go sanitation products in the US and UK as travel resumed during the pandemic period.
SaniGo / Digital marketing / Personalised creative
One launch. Different audiences.
Addressable digital creative for a sanitation-products launch in the US and UK.
The Insight
Different audience groups needed messages that reflected their interests and circumstances. A single broad message could be developed into more relevant creative expressions.
The Idea
Combine audience segmentation with personalised creative, adapting the message for the people it was intended to reach.
The Execution
The campaign used audience prospecting, segmentation and composite video creative. Ongoing optimisation refined delivery as the campaign progressed.
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