The Challenge
Encourage individuals and corporations in Latin America to donate towards vaccines for regions where access was needed.
UNICEF / Public awareness / Digital campaign
Press Here Now
A donation campaign connecting a simple click with the effort to get vaccines to people who needed them.
The Insight
Make the invitation to help immediate and understandable: connect an everyday digital action with the purpose of vaccination.
The Idea
Press Here Now. Turn a click into a contribution towards vaccines.
The Execution
Adrenalin collaborated with Chilean agency INBRAX on a performance campaign using Google display and programmatic banners. Each invitation directed audiences towards making a donation.
LET’S GET TO THE QUESTION